Building Social Capital
Earlier this year Burton Group conducted a study involving dozens of service-oriented architecture (SOA) initiative leaders. We interviewed multiple stakeholders in each initiative across eight industry verticals. The goal was to uncover in-depth data on service oriented architecture (SOA) roadmap dynamics and success factors. This recent study and the hundred of discussions we’ve had with our client over 5 years, confirmed that as we expected, many organizations are having trouble getting their SOA initiatives funded, gaining development team support, promoting reuse, and demonstrating value of service orientation.In this podcast, analyst Richard Watson discusses the secret sauce in all of the success stories we uncovered: the initiative leaders had developed strong social capital in their organizations, enabling them to affect the widespread change necessary for SOA success. We can build social capital by strengthening the fabric of our connections and relationships with the social networks around us.


